What we do
Chicago-based KloboMedia created TheSocReports to help personal brands - people like real estate agents and television meteorologists - grow influence and gain followers by furnishing highly curated, easy-to-understand social data insights. Each week’s insights build upon the next, not just showing how well clients performed, but what they can do in the coming week to improve - a blend of data science and personal training.
How we're different
There are many social media counting services out there. Nearly all are social listening or publishing tools geared toward the big corporate brands, too expensive for the average professional. TheSocReports is unique in that it blends analytics and actionable advice for personal brands, whose professional growth relies on brand awareness, authority and reputation. Everything we present is in the context of your peers and industry.
Why it matters
In today's #SocialMedia heavy world, a strong social footprint can help you drive customer leads, salaries, promotions, speaking engagements and other contract terms. It's essential to any marketing plan. But there's a problem. Most professionals have no idea if their activity is making a difference. As we often hear, ‘what’s the ROI?’ Well, you can’t monetize what you don’t measure!
Meet the team
Carol Fowler, Chief Executive Officer
Carol Fowler is a nationally recognized content strategist with more than 20 years of broadcast and digital management experience and a proven track record in establishing and operating award-winning news operations and bringing them into the digital age. After holding various VP roles in Chicago television news (WGN, CBS, FOX), she founded the digital content agency, KloboMedia and devoted her energy to helping brands better understand the impact of their activity in social media. Out of this research, TheSocReports was born.
In 2012, BuiltInChicago.com featured Carol as one of The Women Driving Chicago’s Digital Renaissance. She is an active member of Chicago’s leading tech incubator, 1871, where she was selected to participate in WiSTEM, a program for promising female entrepreneurs. Carol is also an adjunct lecturer at Northwestern University’s Medill School of Journalism on the subject of media innovation and Chicago’s start-up culture. Carol enjoys California wines and following current events, especially on Twitter.
David Klobucar, Chief Operating Officer
An award-winning photographer, David Klobucar understands and respects the power of visuals which have taken on increased importance as brands and individuals work to differentiate themselves and connect with others. A user is twice as likely to click on or share a social post with a picture or video; David strongly believes compelling visuals are key to an effective social strategy.
David spent most of his career at the Chicago Tribune working in a variety of roles including staff photographer and photo assignment editor. David and Carol met at the University of Missouri-Columbia, where they both majored in journalism. He is also a past instructor at Chicago’s Harrington College of Design and the Chicago Photography Center and an avid cyclist.
Christine Klobucar, Social Media Analyst
Christine Klobucar supports the clients of TheSocReports through content analysis and data collection. She developed much of the methodology for categorizing social messaging that guides clients on the types of posts tied to strong engagement from their one-of-a-kind audience.
After graduating from the University of Missouri-Columbia, Christine coordinated e-commerce at the Chicago area’s leading fashion retailer, chalk, while at the same time assisting with product development at TheSocReports. Christine joined our team full-time in early 2016. She’s our resident expert on all things Snapchat and a good cook too.
Interested in joining us?
Ruby on Rails Developer
If you want to work with a talented team in an environment that values creativity, autonomy, and design, you'll be right at home here. You'll work alongside a world-class product team, where engineers and designers work together to deliver the best user experience possible.Apply